C&A
Design Direction
C&A
While creating the digital design direction for the german clothing brand C&A, the balance was to make it look contemporary and modern, while still maintaining the brand perception of being an affordable brand. This was achieved by increasing the use of their hand drawn graphics, while designing interactive modules that could fit different types of content and had a digital feel.
Design Direction
C&A
Connect to Content
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While creating the digital design direction for the german clothing brand C&A, the balance was to make it look contemporary and modern, while still maintaining the brand perception of being an affordable brand. This was achieved by increasing the use of their hand drawn graphics, while designing interactive modules that could fit different types of content and had a digital feel.